A Google Business Profile checklist for home-service businesses

Start with the customer’s next step

Open your public listing on your phone, as a customer would. Tap the website button. Check the phone number against the number your team actually answers. Follow the path from the listing to the page where someone can request service.

Write down each problem before editing anything. A simple note with the field, current value, approved replacement, and date gives you a record to check later. Keep private customer details out of that record.

Check the facts that describe the business

Compare your business name, hours, services, and contact information with your own records. Google recommends complete, accurate information and current hours. Use a category that reflects the business, and avoid adding keywords to the business name just to attract searches.

• Does the website describe the services you still offer?
• Do your hours match when customers can reach you?
• Are seasonal or holiday changes accounted for?
• Do the service areas reflect where your team actually works?

For a Phoenix contractor, a useful internal question is whether a job in each listed area is one the team would accept. Listing more cities is not a substitute for defining your actual coverage.

Use photos that answer customer questions

Choose recent, owner-approved photos that show the business accurately. Think about what a prospective customer needs to see: the team, equipment, or an example of the type of work offered. Ask permission before using identifiable people or a customer’s property.

Keep an organized folder of approved originals. Make a note of what each photo shows so a future update does not depend on someone remembering the details.

Separate completion from publication

After making an edit, inspect the public profile again. Keep submitted changes separate from changes you can confirm are visible. If an update is pending, record that status rather than calling the whole job complete.

Google says local results depend mainly on relevance, distance, and prominence. A tidy profile cannot guarantee a particular position or number of calls. The immediate goal of this checklist is accurate information and a usable path to contact.

Decide what to handle yourself

You can maintain your own profile. Set aside a regular check after changes to staffing, services, hours, or your website. Assign one person to approve the facts so different team members do not publish conflicting updates.

If the profile is unverified, suspended, or inaccessible, resolve that issue before buying a routine tune-up. If it is verified and accessible, a defined scope can help you hand off the work without committing to ongoing management.